Brand Identity

Answer: SEO (Search Engine Optimization) is the process of improving your website's visibility on search engines like Google. It's important because higher visibility leads to more traffic, which can result in more leads, conversions, and ultimately, sales.

Answer: Social media marketing helps build brand awareness, engage with your audience, and drive traffic to your website. It allows businesses to directly interact with their customers and showcase their products or services in a relatable, approachable way.

Answer: PPC is a form of online advertising where you pay a fee each time someone clicks on your ad. It’s an effective way to drive immediate traffic to your site. Ads typically appear on search engines or social platforms, and you target specific keywords or demographics to reach potential customers.